{"id":920,"date":"2025-11-28T13:52:15","date_gmt":"2025-11-28T13:52:15","guid":{"rendered":"http:\/\/www.airnetaccess.com\/index.php\/2025\/11\/28\/amazon-issues-scam-warning-to-300000000-customers-as-black-friday-arrives\/"},"modified":"2025-11-28T13:52:15","modified_gmt":"2025-11-28T13:52:15","slug":"amazon-issues-scam-warning-to-300000000-customers-as-black-friday-arrives","status":"publish","type":"post","link":"http:\/\/www.airnetaccess.com\/index.php\/2025\/11\/28\/amazon-issues-scam-warning-to-300000000-customers-as-black-friday-arrives\/","title":{"rendered":"Amazon issues scam warning to 300,000,000 customers as Black Friday arrives"},"content":{"rendered":"<div class=\"video-player\">\n<div class=\"video-player\">\n<div class=\"metro-video-player \" data-track-module=\"video-player\">\n<div class=\"vjs-video-container vjs-fixed vjs-responsive\"> <video id=\"3557341\" class=\"video-js\" poster=\"https:\/\/i.dailymail.co.uk\/1s\/2025\/11\/26\/11\/104204197-0-image-a-8_1764158140796.jpg\" data-opts=\"{&quot;controls&quot;:true,&quot;preload&quot;:&quot;metadata&quot;,&quot;autoplay&quot;:false,&quot;videoId&quot;:3557341,&quot;duration&quot;:174,&quot;pageURL&quot;:&quot;Expert-reveals-online-shoppers-especially-risk-festive-season&quot;,&quot;title&quot;:&quot;Expert reveals how online shoppers are especially at risk in the festive season&quot;,&quot;headline&quot;:&quot;Expert reveals how online shoppers are especially at risk in the festive season&quot;,&quot;previewText&quot;:&quot;Metro speaks exclusively with Mike Andrews, head of the National Trading Standards eCrime Team, about how to avoid Amazon scams in the run up to 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preload=\"metadata\" playsinline ><source src=\"https:\/\/videos.metro.co.uk\/video\/met\/2025\/11\/26\/706263594891787691\/480x270_MP4_706263594891787691.mp4\" type=\"video\/mp4\"\/><p class=\"vjs-no-js\">To view this video please enable JavaScript, and consider upgrading to a web browser that <a href=\"https:\/\/videojs.com\/html5-video-support\/\" target=\"_blank\" rel=\"noopener\">supports HTML5 video<\/a><\/p><\/video> <\/div>\n<div class=\"metro-video-player__up-next-placeholder\">\n<div class=\"metro-video-player__up-next-placeholder-header\">\n<div class=\"metro-video-player__up-next-placeholder-header-label\">\n<p>Up Next<\/p>\n<p> <span class=\"spinner\"><\/span> <\/div>\n<div class=\"metro-related-video-carousel__navigation\">\n<div class=\"metro-related-video-carousel__arrow metro-related-video-carousel__arrow--left disabled\"> <svg><title>Previous Page<\/title><use xlink:href=\"#common-left-arrow\" href=\"#common-left-arrow\"><\/use><\/svg> <\/div>\n<div 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class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\"> <\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\"> <span><\/span> <span><\/span> <span><\/span> <span><\/span> <\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\"> <\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\"> <span><\/span> <span><\/span> <span><\/span> <span><\/span> <\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\"> <\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\"> <span><\/span> <span><\/span> <span><\/span> <span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/black-friday\/\">Black Friday<\/a> deals are here \u2013 but shoppers have been urged to be vigilant when online shopping in case they fall victim to thieves.<\/p>\n<p>This time of year can be such easy money for scammers, so <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/amazon\/\">Amazon<\/a> has sent an email to more than three hundred million customers to warn them about fake messages and dodgy ads.<\/p>\n<p>The email, sent on Monday as the sale season started, lists five specific ways that shoppers are <a href=\"https:\/\/metro.co.uk\/2025\/11\/12\/two-five-using-devices-like-dodgy-fire-sticks-financially-hacked-24678663\/\">being targeted<\/a>, which also includes unsolicited <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/smartphones\/\">phone<\/a> calls&nbsp;and emails asking people to verify their account credentials.<\/p>\n<p>Mike Andrews, of National Trading Standards, told <strong>Metro <\/strong>that scammers play a &#8216;percentage game&#8217; in the run-up to <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/christmas\/\">Christmas<\/a>, typically the busiest time of year for retailers. <\/p>\n<p>&#8216;They know that a large proportion of consumers are likely to have bought from Amazon, or are likely to be expecting parcel deliveries in the coming days and weeks,&#8217; he said.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\"> <img width=\"646\" height=\"392\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-24848572 lazyload\" alt=\"\" loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/GettyImages-1774323126-f677.jpg?quality=90&amp;strip=all&amp;w=646\"> <\/div><figcaption>Amazon has warned customers of scams at the busiest time of year for retailers (Picture: Bloomberg via Getty Images)<\/figcaption><\/figure>\n<p>&#8216;So they have two goes at trying to catch you out, one with the fake Amazon email and one with the missed parcel delivery.&#8217;<\/p>\n<p>The government-funded National Trading Standards (NTS) warned of a deluge of scams. Some 6.4million of us have already lost money after clicking on a fake advert, and 100million disappointing items have been bought based on misleading reviews.<\/p>\n<h2 class=\"wp-block-heading\">Five attacks targeting Amazon shoppers<\/h2>\n<p> <iframe loading=\"lazy\" src=\"https:\/\/embed.acast.com\/$\/35d3734f-1e29-4d0b-a646-15776be08249\" width=\"100%\" height=\"120px\" class=\"metro-iframe iframe-autoheight \" scrolling=\"no\" frameborder=\"0\" name=\"6929a23635162\"><\/iframe> <\/p>\n<p>The email to customers warned them specifically of: <\/p>\n<ul class=\"wp-block-list\">\n<li>Fake messages claiming to be about delivery or account issues.<\/li>\n<li>Third-party social media posts and ads with deals that seem too good to be true, warning people to shop directly on their website or mobile app to find authentic offers.<\/li>\n<li>Messages through unofficial channels asking for your password or payment information.<\/li>\n<li>Unfamiliar links asking you to verify your account credentials through fake or phishing websites \u2013 Amazon said they will never send emails asking customers to verify their account credentials.<\/li>\n<li>Unsolicited phone calls claiming to be from tech support or other agencies.<\/li>\n<\/ul>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\"> <img width=\"646\" height=\"659\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-24843556 lazyload\" alt=\"Amazon issues warning to all 300,000,000 customers not to fall for these five attacks\" loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/SEI_275768922-ac13-e1764163575184.jpg?quality=90&amp;strip=all&amp;w=646\"> <\/div><figcaption>Scam messages about online shopping parcels are a common method of fraud<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">&#8216;Don&#8217;t just rely on reviews&#8217;<\/h2>\n<p>If you&#8217;re buying on Amazon, it&#8217;s not only scammers outside the platform you need to watch out for. <\/p>\n<p>Mike warned that artificial intelligence now makes it possible to generate fake reviews on a huge scale, and bots can leave so many that it can be hard to determine what really is a highly rated product \u2013 and what might even <a href=\"https:\/\/metro.co.uk\/2025\/11\/21\/hundreds-dangerous-items-sold-ebay-amazon-24766946\/\">be dangerous<\/a>.<\/p>\n<p>&#8216;Scammers will try and game the review system,&#8217; he said, whether that is on a search engine like Google, a specific site for reviews like Trustpilot, or platforms like Amazon. <\/p>\n<p>&#8216;It&#8217;s very difficult to put a precise figure on what proportion of reviews may or may not be misleading, and I wouldn&#8217;t want to discourage consumers completely from making use of review sites,&#8217; he said. &#8216;But people just shouldn&#8217;t rely on that.&#8217;<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\"> <img width=\"646\" height=\"431\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-24837450 lazyload\" alt=\"CHONGQING, CHINA - AUGUST 22: In this photo illustration, a person holds a smartphone showing the Amazon Shopping app page in the Apple App Store, with a computer screen displaying the Amazon website in the background on August 22, 2025 in Chongqing, China. (Photo illustration by Cheng Xin\/Getty Images)\" loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/SEI_271055043-46db.jpg?quality=90&amp;strip=all&amp;w=646\"> <\/div><figcaption>Customers should stay alert to scammers that may &#8216;game the review system&#8217; (Picture: Cheng Xin\/Getty Images)<\/figcaption><\/figure>\n<p>There are some hints that reviews might not be genuine, such as lots of reviews posted in a very short time frame: &#8216;So if a product&#8217;s only been listed for a day or two, and all of a sudden there are hundreds and hundreds of glowing reviews.&#8217;<\/p>\n<p>Poor spelling and grammar is no longer a giveaway, as the fake reviews are now polished thanks to AI. But Mike warned they could be vague, such as those just saying &#8216;Wow, what a great product&#8217; and nothing else.<\/p>\n<p>Not talking about the specific features of the product could also be a red flag. If you&#8217;re not sure, there are review checkers that can analyse reviews to indicate if they seem legitimate, such as TheReviewIndex and RateBud.\u202f&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">What are scammers after?<\/h2>\n<p>It depends on the scam. For fake reviews or fake adverts, they want to encourage you to spend money on a poor quality product, or one that won&#8217;t be delivered at all.<\/p>\n<p>Fake messages and calls are more likely to be after your personal data, like financial information or your Amazon account details.<\/p>\n<p>Mike warned that adverts on social media which look legitimate can actually link to &#8216;extremely realistic and believable websites&#8217; such as local boutiques with video of the owners, or a <a href=\"https:\/\/metro.co.uk\/2025\/11\/18\/why-are-so-many-people-falling-for-a-fake-christmas-market-outside-buckingham-palace-24735960\/\">Christmas market outside Buckingham Palace which didn&#8217;t actually exist<\/a>.<\/p>\n<p>He said: &#8216;The whole site, the pictures, the videos are all AI generated, and unfortunately, what the consumers end up with in those cases is usually some very cheap or inferior product shipped from <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/china\/\">China<\/a> and not what they were expecting: a nice cashmere jumper or scarf for a loved one is actually cheap rubbish from from China, and the consumers are left out of pocket.&#8217;<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\"> <img width=\"646\" height=\"431\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-24748081 lazyload\" alt=\"Multi-screen setup in a dark room, showing a hacker coding for identity theft and stealing data through the dark web.\" loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/SEI_274899083-c20c.jpg?quality=90&amp;strip=all&amp;w=646\"> <\/div><figcaption>Criminals may try to access people&#8217;s personal data or encourage them to spend money on bad products this Black Friday (Picture: Getty Images)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">&#8216;Sound the alarm&#8217;<\/h2>\n<p>Lynette Owens, VP of Global Consumer Education at Trend Micro, told <strong>Metro<\/strong>: &#8216;Amazon is absolutely right to sound the alarm. Nearly half of Brits plan to spend even more time bargain-hunting during the festive season, and scammers are primed to take advantage.<\/p>\n<p>&#8216;Scams come in layers &#8211; emails, texts, fake websites and even phone calls \u2013 quickly turning a tempting discount into a delivery scam or serious financial fraud. <\/p>\n<p>&#8216;Worryingly, our research shows that 1 in 4 shoppers have spotted online ads impersonating a well-known brand, making it even easier for scammers to lure people in through trusted names. &nbsp;<\/p>\n<p>&#8216;With scammers getting smarter, Amazon\u2019s proactive stance is exactly what\u2019s needed. This season, a little caution goes a long way in protecting both consumer\u2019s money, and their festive spirit.&#8217;<\/p>\n<div class=\"factbox\" data-ico=\"factbox_article\" data-track-module=\"factbox_article\">\n<h2 class=\"factbox-title\"> I&#039;ve been scammed: now what? <\/h2>\n<div class=\"factbox-content\">\n<p>The government&#8217;s Stop! Think Fraud campaign says that if you\u2019ve given a fraudster your bank details, &#8216;contact your bank immediately and explain what\u2019s happened \u2013 even if no money has been taken from your bank account yet. They will help you to protect your account, for example by cancelling your card or showing you how to change your security details. reset your passwords.&#8217;<\/p>\n<p>If you have revealed your password or PIN, change it immediately in account security settings, and if you use the same password elsewhere, change it on all other accounts too. <\/p>\n<p>Be especially careful in the months following a scam, as scammers sell on victims&#8217; details to other criminals as someone who may be able to be scammed again. <\/p>\n<p>Both debit and credit card users may be able to use the Chargeback scheme to request money back if purchases arrive damaged, not as advertised, or simply don&#8217;t arrive at all, although in general credit cards offer more protection for online purchases. <\/p>\n<p>Update your anti-virus software if you were scammed online and think it is possible your device could have been compromised.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"\"><strong><strong><strong>Get in touch with our news team by emailing us at <a rel=\"noreferrer noopener\" href=\"mailto:webnews@metro.co.uk\" target=\"_blank\">webnews@metro.co.uk<\/a>.<\/strong><\/strong><\/strong><\/p>\n<p class=\"\"><strong>For more stories like this, <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/metro.co.uk\/news\/\" target=\"_blank\"><strong>check our news page<\/strong><\/a>.<\/p>\n<section id=\"share-buttons-bottom\" class=\"share-buttons share-buttons-bottom\"><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"> <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" display=\"none\"> <symbol viewBox=\"0 0 188 45\" id=\"common-metro-logo\"> <path d=\"M6.09816 1H14.9799L22.4996 17.6072L30.2566 1H39.1383L45 43.7027H33.6316L31.1449 26.1473H31.0263L22.4996 44L13.9737 26.1473H13.8551L11.3684 43.7027H0L6.09816 1Z\" fill=\"currentColor\"\/> <path d=\"M48 1H70.809L72.5225 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0.0046025 7.06354 -0.0505263 7.23997 0.0799685C7.48062 0.257218 8.38393 3.13787 8.66834 3.69195C9.62246 5.55168 12.0741 5.71776 13.8158 6.52166L13.8144 6.52097Z\" fill=\"currentColor\"\/> <path d=\"M21.1014 11.7001C21.0287 11.8173 18.8551 12.4775 18.5001 12.6505C17.0329 13.3686 17.1444 14.9869 16.4669 16.1529C16.3117 16.4202 16.2171 16.4753 16.0477 16.1913C15.5375 15.3372 15.4514 13.8815 14.6921 13.1355C13.877 12.3344 12.4691 12.2932 11.5665 11.7608C11.366 11.6422 11.3053 11.541 11.4973 11.3602C12.5347 10.9025 14.0986 10.6938 14.8318 9.7915C15.45 9.03086 15.5559 7.78872 16.0153 6.98412C16.1564 6.73639 16.2962 6.62962 16.4564 6.9248C16.9228 7.78523 17.0654 9.1167 17.721 9.86059C18.5467 10.7971 20.0929 10.8306 21.1 11.4754C21.112 11.5445 21.1367 11.6415 21.1 11.6994L21.1014 11.7001Z\" fill=\"currentColor\"\/> <\/symbol> <\/svg><svg><title>Comment now<\/title><use xlink:href=\"#social-comment\" href=\"#social-comment\" \/><\/svg><\/span> <span 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